Clover Factory Shop
Clover has been the largest manufacturer of milk and butter in South Africa for well over a century.
Eight years later and they were already established in Johannesburg and Pietermaritzburg. For the next thirty years Clover would expand into other major regions within South Africa and make large scale upgrades to their infrastructure to cement themselves as a clear industry leader.
Their next sixty years would build up one of the most efficient distribution networks for transporting fast moving consumer goods. Finally re-branding to Clover SA for the first in 1994 the dairy giant would aggressively expand into other market segments for the next twenty years of their existence.
Clover has had some form of partnership with companies such as Danone (France), Fonterra (New Zealand), Real Huice Co (SA) and Futurelife (SA).
Supplying a diverse range of diary products to every corner of the country.
Their success in the butter segment comes down to quality salted butter, unsalted butter, butter spread and ghee. Other key dairy products in their range are condensed milk, fresh cream, amasi, yoghurts, classic custard and their dessert range.
Clover also excels in the beverages department selling Tropika & Danao dairy fruit juices, Krush, Quali Juice & Clover Life fruit juices, Manhattan & Nestea ice teas, Aquartz & Nestle Life mineral water, Super M flavoured milk and Frankies sodas.
They also produce bulk items such as buttermilk, whey protein, skim milk, creamer, cream, butter and condensed milk.
With great success comes great responsibility and the Mama Afrika initiative by Clover aims to empower local communities to create jobs and income for themselves. The project trains a select few locals and they then train hundreds of others in their specific towns. The Mama Afrika project and Clovers’ continual pursuit of lowering their carbon footprint just shows their commitment to their country and its consumers.
Clover stores in South Africa
Their focus over their long history has always been in the distribution part of the sales cycle. Providing major retailers such as Pick & Pay, Checkers, Shoprite and wholesalers with the best dairy products at the best prices.