Looking for details on First Ascent factory shops? We cover their distribution network, early history and the ethos behind their product
First Ascent is one of South Africa’s most popular manufacturers and retailers of specialist outdoor gear.
With a focus on high-performance adventure and survival equipment suited to a wide range of excursions and expeditions. The company’s product range includes useful gear for outdoor activities ranging from hiking and rock climbing to cycling and trail running. In a country with so much natural beauty and a large number of people who like to get out and enjoy it, First Ascent has built a reputation over the years for the world-class quality of its products, which are uniquely suited to the South African market, as well as the nature itself.
With over 25 years of experience in the industry, First Ascent has developed a sound understanding of the varied needs of South Africa’s outdoor enthusiasts, putting the company in a the advantageous position of being able to cater directly to its target market without outsourcing its production or distribution to other parts of the world.
First Ascent early beginnings and ethos
It was with this vision that Charl Gold founded the company 25 years ago running the entire business out of his modest three-room cottage in Diep River. A keen outdoorsman himself, Gold understood the importance of producing gear and equipment of the highest standards that adventurers could rely on even in the toughest conditions.
From the beginning, First Ascent products were designed and manufactured by outdoor enthusiasts like Gold who had real life experience of the conditions in which the gear would be tested. With this in mind, the product range has been intensively developed to deliver peak performance even in the harshest conditions.
