Listed details of Puma factory shops in South Africa. Find bargains and special offers on quality foot &
The Puma name is one of the world’s most recognisable footwear brands, and is well respected among athletes and fashion-conscious consumers alike.
As one of the world’s leading sports brands, Puma’s focus is on the design, development, manufacturing, sale, and marketing of premium footwear, apparel, and accessories to top athletes the world over. Partly due to its association with prominent athletes, as well as its innovations in style and product quality, the company’s products have found popularity as fashion symbols over and above their functional uses.
The story of Puma’s beginnings is intertwined with that of another leading sports brand: Adidas. In 1924, brothers Rudolph and Adolf “Adi” Dassler founded a manufacturing company in Germany to produce footwear. Initially, their product range focused on slippers and outdoor shoes, but the brothers quickly recognised a gap in the market for professional grade athletic footwear that they sought to fill with an innovative, high-quality product.
Puma & Adidas link
Even in the economic depression that took place in the 1920s, the brothers’ company took off, with nearly half of the athletes participating in the 1928 Olympic Games wearing Dassler shoes. Following the 1936 Olympics, when American Jesse Owens took four gold medals with the help of their shoes, the company’s popularity skyrocketed even further.
In 1948, a falling out between the brothers led to a split in the company. Adolf Dassler went on to found Adidas, while his brother Rudolph founded the Puma Schuhfabrik Rudolf Dassler (now known simply as Puma).
