Baby Boom Factory Shops


Baby Boom is a chain of South African retail stores that specialises in a wide range of products for young children, ranging from newborns to infants and on to toddlers.

While not quite as prominent on the market or as popular among consumers as some major competitors, such as Baby City, Baby Boom has established as good a reputation among parents due to the company’s focus on offering reliable service, providing knowledgeable advice on all baby-related matters, and sourcing products both local and international that meet only the highest standards of quality and safety.

Baby Boom is a relatively new company in South Africa, with the first store having been opened in 2010.

Early history of a baby retail giant

Founded by a mother with a keen focus on providing products that would be as popular with babies as with their parents, the company has stuck to this original ethos, providing a personal ‘mother’s touch’ in order to make the difficult job of parenting that much easier when it comes to the many items that babies require for their health and comfort.

Baby Boom’s product range is as diverse as the babies to whom the company caters.

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