Discover great deals on footwear at Crocs factory shops throughout South
Crocs is a brand name that has become one of the most widely recognised worldwide, and is one of the strangest and most interesting marketing success stories of the modern age.
The company specialises in a particular style of footwear which has become synonymous with the brand name, made from a special foam or resin.
It is undoubtedly the uniqueness of the design (in the sense of both fashion style and materials used), as well as a highly successful marketing strategy, that have allowed the Crocs brand to become such a global phenomenon as the company is today. Crocs was founded in 2002 in Boulder, Colorado, by Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr.
Early history of the footwear brand
The company had its goals set from the start – having acquired the rights to the design for a new type of ‘foam clog’ made from a foam resin called Croslite, Crocs immediately set about producing and marketing this revolutionary type of footwear, which acquired its name due to the crocodile-like appearance of the shoe when viewed from the side.
The original Crocs model (known as the ‘Beach’), was introduced at the 2002 Ft. Lauderdale Boat Show in Florida, and immediately sold out its first two hundred pairs that same day.
