Crocs Factory Shops
Crocs is a brand name that has become one of the most widely recognised worldwide, and is one of the strangest and most interesting marketing success stories of the modern age.
The company specialises in a particular style of footwear which has become synonymous with the brand name, made from a special foam or resin.
It is undoubtedly the uniqueness of the design (in the sense of both fashion style and materials used), as well as a highly successful marketing strategy, that have allowed the Crocs brand to become such a global phenomenon as the company is today. Crocs was founded in 2002 in Boulder, Colorado, by Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr.
Early history of the footwear brand
The company had its goals set from the start – having acquired the rights to the design for a new type of ‘foam clog’ made from a foam resin called Croslite, Crocs immediately set about producing and marketing this revolutionary type of footwear, which acquired its name due to the crocodile-like appearance of the shoe when viewed from the side.
The original Crocs model (known as the ‘Beach’), was introduced at the 2002 Ft. Lauderdale Boat Show in Florida, and immediately sold out its first two hundred pairs that same day.
The main reasons for the mass appeal that Crocs has come to enjoy in the global footwear market are the many benefits offered by the shoes’ design and material.
The combination of a ‘no-slip’ grip, aerating holes around the body of the shoe, the extreme lightness of the material (a single shoe weighing less than two hundred grams), and the comfort offered by the form-fitting and shock-absorbing foam made the shoes a functional hit among consumers who valued comfort and functionality over aesthetics. The shoe found particular favour among the boating community, as well as people with leg, ankle, or foot problems. Crocs also proved highly popular with children (and parents) due to their lightness, durability, and distinctive appearance.
The aesthetic appearance of Crocs has always been something of a contentious issue, with many devotees of the brand claiming to find the amorphous design attractive while others declare it a crime against fashion. Regardless of the outcome of this debate, there can be no doubt that it has done a great deal to increase the exposure of the brand, while also serving to make the product visually unmistakable.
The Crocs product range has become more specialised over the years, with dozens of different adaptations of the original design on offer that are suited for different activites, such as golf, boating, and exercise, as well as health-related designs. Since its inception, the company has also included other accessory items as well as similarly styled products made from different materials.
Crocs stores in South Africa
Crocs has a sizeable presence in South Africa, with concept stores scattered throughout the country in major retail locations. Crocs products are also sold through other retailers and distributors, from sports stores to pharmacies.
The company’s national head office can be found in Johannesburg.
Capetown Store – Claremont
Shop G18/19B, Access Park
81 Chichester Road
Phone: +27 21 856 8489
Mon – Fri: 9am – 5pm
Sat: 9am – 3pm
Sun: 10am – 2pm