Find great deals on denim wear and accessories at Diesel factory shops throughout South
Diesel is one of the world’s leading clothing brands, with a strong international presence and over twenty years of experience in the retail industry.
The innovative and original company specialises in the design, manufacture, and sale of denim jeans as well other clothing items and accessories. With a market presence in over eighty countries and points of sale numbering over ten thousand worldwide, there can be little doubt that Diesel is a major market force in the global apparel industry. Diesel products have also become highly popular among a wide range of consumer bases, contributing to the company’s overall success.
As a company, the history of the Diesel brand begins in 1978. Around this time, Italian businessman Renzo Rossi, together with his former boss Adriano Goldschmied, founded a new fashion company with the intention of creating a brand that would intentionally ignore what Rossi considered “the slavish trend following typical of the fashion industry”.
Innovation in denim wear and accessories
By producing original, imaginative, and innovative products, the idea was to attract customers who would be more interested in what would come to be known as ‘alternative fashion’.
