Earthchild are South African leaders in natural organic cotton clothing for children and infants.
Conceptualized in 1992, Earthchild launched its line of organic child clothing two years later. Their mission being to use natural fabrics to create modern clothing produced at the highest level possible.
They managed to succeed in creating a brand with a huge following all built on the persistent pursuit of perfection. Everything about how the company runs just oozes professionalism and this truly comes through in the end product.
Setting standards for the garment industry
Every part of Earthchild’s process is handled by their team in Cape Town. From sourcing the raw fabrics and materials, design of the different clothing lines, manufacturing and distribution is carefully managed by themselves.
Its no wonder then that their reputation for consistent quality is known throughout the industry. Their takeover by Truworths International in March 2015 just further proves the great work done by the company over their first decade in business and has led to the further expansion and improvements.
The Truworths brand did not have a large market share in the niche, so acquiring a company with room for growth and an already existent client was key. It appears that more stores will be opened in future for Earthchild and their sister brand Earthaddict with a credit facility option going forward. ….