Find contact details and directions for Forever New factory shops in your
Forever New is an international brand specialising in fashionable high-end clothing and accessories for women.
A relatively new company on the global fashion scene, Forever New has achieved a remarkably speedy rise to prominence and popularity worldwide in just a few short years, thanks in no small part to the savvy marketing strategies of its founders and the quality and fashion-forward designs of its products.
With over 250 stores in nine countries (which recently extended to include South Africa), the brand is well on its way to becoming a household name around the world. The company has also been backed but British retail magnate Tom Singh: owner of New Look, Britain’s second-largest women’s fashion retailer.
Creating a clothing brand for sophisticated young woman
Forever New was founded in 2006 in Melbourne, Australia, and from the start had a clear vision of the gap in the market it was intended to fill. Husband and wife team Dipendra and Amanda Goenka identified this gap with the help of their own teenage daughters, with whom Amanda would often go shopping for clothing.
In doing so, it became clear that a brand clearly targeted at this market was lacking. Where most either offered edgy clothing to attract teenage girls, or more subdued items with which their mothers might be more comfortable, a store that offered a synthesis of both was difficult to find.
