From supermodels to world famous Hollywood stars, Guess has established itself as an influential fashion house. Find details here on Guess factory shops
Guess is an American clothing and retail brand with a high level of brand recognition worldwide, and a reputation for its standard of quality and award-winning designs.
As a trendsetter in the fashion world, Guess has achieved an impressive level of international popularity, with nearly five hundred retail locations in hundreds of countries throughout the world, and achieves an annual revenue in excess of a billion dollars.
Guess was founded in 1981 by two Moroccan Jewish brothers, Paul and Maurice Marciano, who opened their first store in the upmarket neighbourhood of Beverly Hills in Los Angeles.
From the start, the brothers’ keen business savvy and effective marketing strategies (particularly the distinctive black-and-white advertisements which have become a trademark of the brand) allowed Guess to gain a lot of traction in the market very quickly, providing a solid foundation for the company’s ongoing success.
Supermodel Branding
The Guess brand’s association with supermodels has also proved mutually beneficial for both parties. Many well-known models, such as Claudia Schiffer, Anna Nicole Smith, and Kate Upton first achieved international recognition as a result of their inclusion in Guess advertising campaigns.
Guess’ clever product placement has also provided a significant marketing boost, most notably the specially designed clothing worn by Marty McFly in the popular 1985 movie Back to the Future.
