News and information on Jenni Button factory shops in major shopping districts throughout South
Jenni Button is a South African fashion brand (named after the head designer and founder of the company) that specialises in high-end, upmarket garments for women.
From its beginnings, the company’s elegant approach to haute couture fashion and a commitment to sophisticated styling has given it a sterling reputation among the fashionable elite, while simultaneously providing a homegrown source of luxury fashion at prices that are more realistic for the South African market than many imports. As a result, and despite a few setbacks, the Jennie Button brand continues to be a South African favourite.
Company History
Fashion designer Jenni Button began her trendsetting career in South African fashion relatively early, opening her first Jenni Button store in Cape Town in 1984.
At that time, she had just turned 23, and was looking for a way to make her name in the local fashion industry. Through her talent for fashion design as well as some serious entrepreneurial skills, she achieved this goal to an impressive level in a relatively short space of time. In particular, her focus on minimalist design was a key factor in this early success, as this fashion trend was just beginning to become popular with some of the world’s top fashion designers at the time.
The popularity of the new Jenni Button brand was such that clothes could barely be produced as fast as they were being sold, and within a year, Button was compelled to take on partners in the business in order to free up more time for her to focus on the design aspects.
