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Established in the 1800’s selling hosiery the Jockey brand has grown to be a key icon in the underwear sector.
One hundred and forty years is a long time for any clothing business to survive which makes the success of Jockey astounding. Started in the United States of America in Michigan the company initially designed and manufactured comfortable socks for men.
For the next twenty four years they expanded into other forms of hosiery for men, women and children before taking the plunge into underwear. Their first huge triumph came twelve years later with the Cooper union full body undergarment for men.
The full body undergarment would be revised later removing the sleeves and going knee high. The improved design more advertising led to great demand for their products still labelled under the founders name, Cooper.
The early 1930’s was probably the most important time for the company designing and manufacturing their first Jockey brief for men based loosely off beachwear trends in Europe. This eventually led the company to changing its name to Jockey International in the seventies and aided its growth to over 120 countries globally.