New Balance Factory Shops

One of the world’s leading sports footwear manufacturers

New Balance is an American country based in Boston that specialises in the manufacturing and sale of shoes and related footwear for a variety of athletic pursuits, based on sound principles of ergonomic design and a range of support features that enhance athletic performance and comfort.

As a result of their high standard of quality and the numerous design features that are incorporated into New Balance products, the shoes tend to be on the expensive side within the footwear market in general. However, the company has addressed this issue by pointing out the many different technical aspects of the shoes that set them above their competitors.

These include things like added gel inserts, heel counters, and arch supports, as well as a wider range of sizes and widths than the majority of the other brands on the market.

Designed for athletes

New Balance’s focus from the start has been on creating shoes that provide maximum support for athlete’s feet, allowing them to achieve an optimal level of performance and minimizing injury due to stress on the feet.

This is reflected in the company’s original name: the New Balance Arch Support Company. New Balance was founded in 1906 in Boston by a British immigrant, William J. Riley.

The company’s first product was a new form of arch support that could be inserted into existing shoes to provide better balance and comfort to the wearer. The support incorporated three support points – a design that was inspired by the chickens Riley kept in his yard.

He observed that the chickens’ three-toed feet provided perfect balance, and would demonstrate the way this principle was applied to his arch supports by utilising a chicken foot that he kept in his office.

Footwear range

New Balance’s original products were marketed mainly to people whose jobs required them to spend a lot of time on their feet. While the products were moderately popular among this target market, the company’s big break came with the development of the ‘Trackster’, the world’s first running shoe with a ripple sole, and also the first to come in varying widths.

This groundbreaking shoe became hugely popular among athletic associations such as the YMCA, as well as many prominent college track teams. With the company’s focus switched over more to athletic products, New Balance enjoyed great success primarily due to the running craze that swept America in the 1970s, which centered on the city of Boston.

Since then, the company has expanded operations to countries all over the world, but maintains a manufacturing presence primarily in the USA (and, to a lesser extent, the UK). This production stance (‘Made in the USA/UK’) forms a large part of the company’s marketing strategy.

New Balance stores in South Africa

Within South Africa, New Balance maintains its national headquarters in Pretoria, and a number of dedicated stores are located in major centers throughout Gauteng, KwaZulu-Natal, and the Western Cape. In addition, New Balance products are distributed and sold by numerous athletics and sports retailers all over the country.

New Balance

Durban Store – Stamford Hill

Address: Argyle Place

144 Stamford Hill Road

Durban, 4000

Phone: +27 31 303 9409

Operating Hours:

Mon – Fri: 8:30am – 5pm

Sat: 8:30am – 1pm

Capetown Store – Diep River


Block D18,  Prime Park

Mocke Road

Diep River, 7945

Phone: +27 21 705 9582

Operating Hours:

Mon – Thu: 9am – 5pm

Fri: 9am – 4pm

Sun: 9am – 1pm

Capetown Store – Kenilworth


Shop G9,  Access Park

81 Chichester Road

Kenilworth, 7708

Phone: +27 21 671 9140

Operating Hours:

Mon – Fri: 9am – 5pm

Sat: 9am – 3pm

Sun: 9am – 1pm

Capetown Store – Kuils River


Shop A16,  Access Park

1 van Riebeek Road

Kuils River, 7580

Phone: +27 21 903 5128

Operating Hours:

Mon – Thu: 9am – 5pm

Fri: 9am – 2:30pm

Sun: 9am – 1pm

Pretoria Store – Faerie Glen


Shop 2.02, Atterbury Value Mart

Atterbury Road

Faerie Glen, 0043

Phone: +27 12 991 0200

Operating Hours:

Mon – Fri: 9am – 6pm

Sat: 9am – 5pm

Sun: 9am – 2pm

Johannesburg Store – Woodmead


Shop 16, Woodmead Value Mart

535 Waterval Street

Sandton, 2191

Phone: +27 11 802 6455

Operating Hours:

Mon – Fri: 9am – 5pm

Sat: 9am – 3pm

Sun: 9am – 1pm

Johannesburg Store – Boksburg


Shop 11a, Palms Centre

Cnr North Rand Road & 1st Street

Boksburg, 1459

Phone: +27 11 918 6227

Operating Hours:

Mon – Fri: 9am – 5pm

Sat: 9am – 3pm

Sun: 9am – 1pm

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