Soviet is a relatively new Italian clothing brand in South Africa. Find details on Soviet factory shops in major shopping
Soviet is an Italian clothing company that has shown up on the South African market relatively recently.
The company’s fashion-forward aesthetic and quality products have seen them gain popularity in the country quite quickly, and their stores can be found in major retail locations nationwide.
Despite being relatively new on the scene, Soviet clothing has already attained a considerably degree of prestige and is well on the way to becoming a widely owned and respected brand within South Africa, and has already achieved notable success internationally.
Early beginnings of a denim giant
Soviet was officially launched in Italy in 1987, but the roots of the brand and its story go further back to the country from which it takes its name. In Soviet Russia during the first half of the 20th century, denim as a material was extremely hard to come by.
This was due not only to the country’s struggling economy that came about as a result of the World Wars, but also to the attitude of the Soviet government towards denim, and particularly, denim jeans.
