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Over a hundred years old, the company has stood the test of time while maintaining a solid reputation for quality and simplicity. As its slogan, “People’s Shoes of Italy” suggests, Superga has always marketed itself as a company with roots.
This is no doubt one of the main reasons for the company’s following and success in the global footwear market. Superga was founded in 1911 in Torino, Italy, by Walter Martiny. The original product made by the company – a functional shoe designed for farmers that incorporated a vulcanised rubber sole to keep water out when working in the fields – fits in perfectly with its ethos, both then and now.
This highly practical shoe made no attempt to become a fashion item, but nonetheless proved popular among farmers as well as other customer bases. It was only fourteen years later that Superga would release the shoe for which it would come to be known as a global fashion icon.
The Superga 2750 was originally designed as a tennis shoe. Simple and sleek in design, the 2750 was a lace-up model made from canvas uppers (a material that continues to be a distinctive feature of current designs and a vulcanised rubber sole to provide added grip.