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Despite stiff competition from other retailers both local and international, Truworths’ savvy marketing, as well as a focus on quality products and reliable service, have cemented the company’s leading position within South Africa, and continue to spur on its growth and development.
Truworths International, the investment holding company that owns and operates the Truworths brand, is listed on the Johannesburg Stock Exchange, and also includes other brands such as Identity, Uzzi, and Young Designers Emporium (YDE).
The history of the Truworths brand begins in 1917, when the first store owned by the Alliance Trading Company was opened in Cape Town. The company’s early years were largely successful, and built a strong foundation upon which the business would continue to grow. In 1935, the company’s name was changed to Truworths Fashion House.
By the early 1950s, more than eighty stores had opened throughout the country, and the Truworths brand was well on its way to becoming a household name in South Africa at large.