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Global fashion retailer Zara has revolutionized the way clothing gets sold, distributed and designed
Its taken Zara founders Amancio Ortega and his wife Rosalia just 41 years to become the largest fashion retailer in the world. Their meteoric rise had a humble start with the pair designing and selling their own garments to local shops at a small scale.
Helped by his wife they managed to open the first Zara retail store in La Coruña, Spain. Initial success led to more stores opening in the years that followed throughout Spain.
They quickly realised that further expansion would require a different approach to they run their stores on a day by day basis and enlisted the help of José María Castellano. The local professor helped Zara implement the infrastructure that has yielded the company most of its success.
Their system briefly entails delivering fashion items at a rapid scale whilst measuring what is popular with their customers on a daily basis. Built off a fully integrated system the design team, manufacturing systems and distribution channels all work in perfect harmony to ensure that each Zara store can make the most money as possible.
